CBD’s effect on homeostasis is believed to be why those in need of nutrition can experience an appetite increase and those with excess weight can experience an appetite decrease. The reason for this is that CBD is an adaptogen. Referred to by some scientists as “the boy scout molecule” because it always does the right thing in any given situation. The Journal of Psychopharmacology tested this theory on rats in 2012. The researchers wanted to see how three common cannabinoids, including CBN, CBD, and CBG, affected the appetite of the rats. The study concluded that both CBD and CBG worked to reduce the rat’s appetite.
Moreover, DEA spokesperson Rusty Payne has reiterated the same sentiment in a recent Vice News article, saying: “Does [the fact that CBD is a Controlled Substance] mean we’re going to come in and search warrant your house? No, we’ve got bigger fish to fry. We are in the midst of an opioid epidemic. I think people think [CBD] is high on the priority list right now. It is not.”
Formulation strength is where you'll notice the biggest misalignment between price point and customer interest. You'll find companies offering 2000 mg or 3000 mg formulas. Not many people are buying these. Instead, they choose formulations that are less potent, less expensive, yet still effective. For most retailers, it makes sense to focus in on these products.