Traditionally, tinctures used alcohol to extract cannabidiol. Today, however, different extraction methods may be used to provide you with a clean tincture. When people refer to the tinctures now, they normally are referring to the hemp extract mixed together with a carrier oil as a nutritional supplement that doesn’t contain alcohol. A tincture or oil generally refers to the same product derived from hemp. If you want to make certain, you can ask for an ingredient list from the manufacturer of your supplement.
Formulation strength is where you'll notice the biggest misalignment between price point and customer interest. You'll find companies offering 2000 mg or 3000 mg formulas. Not many people are buying these. Instead, they choose formulations that are less potent, less expensive, yet still effective. For most retailers, it makes sense to focus in on these products.