Endoca’s commitment to social responsibility is such that it even has its own non-profit, The Endoca Foundation. This organization takes in the company’s Endoca Institute of Cannabis, Natural Medicine and Sustainability, which acts as a hub for education and research into medical cannabis; it also spearheads a hardship fund designated for those who wish to investigate the potential benefits of CBD oil products for themselves but lack the funds to do so. By purchasing Endoca products, then, as the producer claims on its website, “customers are not only helping to heal others but also the world.” Moreover, those customers can choose from Endoca’s array of skin care products and drops and even its variety of CBD oil chewing gum – all including oil from hemp plants cultivated using the company’s individual seed bank.
CBD (cannabidiol) is a Cannabinoid – a molecular compound found in the cannabis plant. There are 85 known cannabinoids and they have a variety of effects on the body, particularly around mood, sleep, anxiety and appetite. The research is largely in its infancy, but so far the overwhelming evidence is that there are a lot of recovery benefits to CBD oil.
Most people understand that Cannabidiol is obtained from the Cannabis sativa plant. Other than the intoxicating products that people use as drugs, there are other products derived from the same plant with medicinal values. It has been discovered over the years that these non-intoxicating products have amazing benefits, especially when dealing with long-term and chronic conditions. These non-intoxicating products are referred to as industrial hemp. They contain little to no THC. They also have small amounts of CBD. Therefore, this makes hemp a versatile product with many uses.    
Another thing to think about is the broad appeal of the products you offer. There are a lot of funky CBD products out there. I've seen items like CBD cookies and CBD spices sell very poorly. I recommend staying mainstream with the products you sell. Choose a brand that offers tinctures, softgels, salves, and other products your customers have experience with.
The wholesaler program of Elixinol is designed to make product sales as easy and profitable as possible. It guides and assists its wholesalers in the process of marketing the products by opening different avenues for exploration such as local retail stores, online retailers, and even healthcare workers. Moreover, it provides other opportunities to promote and market its products such as through affiliate program. It even has a specialized link, tracking pixel, and a coupon code.
Formulation strength is where you'll notice the biggest misalignment between price point and customer interest. You'll find companies offering 2000 mg or 3000 mg formulas. Not many people are buying these. Instead, they choose formulations that are less potent, less expensive, yet still effective. For most retailers, it makes sense to focus in on these products.
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