Full-spectrum: If you're going to represent a CBD brand, it should be a brand that is full-spectrum. Unlike CBD isolates, full-spectrum CBD products contain a wide variety of beneficial cannabinoids, vitamins, minerals, fatty acids, protein, chlorophyll, terpenes, flavonoids, and fiber that, when combined, produce enhanced results (also known as the entourage effect). A 2015 study entitled “Overcoming the Bell-Shaped Dose-Response of Cannabidiol by Using Cannabis Extract Enriched in Cannabidiol" found that full-spectrum CBD was more effective than isolates in treating inflammatory conditions. Choosing a full-spectrum product gives your customers better results. It's that simple.
Moreover, DEA spokesperson Rusty Payne has reiterated the same sentiment in a recent Vice News article, saying: “Does [the fact that CBD is a Controlled Substance] mean we’re going to come in and search warrant your house? No, we’ve got bigger fish to fry. We are in the midst of an opioid epidemic. I think people think [CBD] is high on the priority list right now. It is not.”

Once we harvest our hemp, we carefully extract CBD using Supercritical C02 extraction. Supercritical C02 extraction allows us to keep the full spectrum of beneficial cannabinoids, flavonoids, amino acids terpenes that occur naturally in our organic hemp plants. Best of all, Supercritical C02 does not require the use of harmful solvents, making our CBD oil safe. 

Transparency seems to be a priority at Green Roads, as the company’s website explains in detail the process by which its CBD oil is created and what it contains. Potential customers might also be reassured to find out that Green Roads products have been carefully compounded by a pharmacist with more than two decades of experience in the field. Meanwhile, to help ensure the quality of its products, the company regularly subjects its CBD oil to third-party lab tests, the results of which can be found online. Such stringency may, in turn, account for the highly positive reviews afforded to Green Roads’ most potent CBD oil tincture – a 1,500 mg concentrate. And for those wishing to branch out beyond that, the producer offers a range of similarly acclaimed edibles, including gummie-men and lollypops, as well as CBD oil-infused night-time syrups, capsules, tea and coffee.
Formulation strength is where you'll notice the biggest misalignment between price point and customer interest. You'll find companies offering 2000 mg or 3000 mg formulas. Not many people are buying these. Instead, they choose formulations that are less potent, less expensive, yet still effective. For most retailers, it makes sense to focus in on these products.
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