There are some important points to keep in mind, though. The recent passing of the Agricultural Improvement Act of 2018 changed the classification of hemp from a Schedule I substance to an “agricultural commodity,” paving the way for hemp and hemp-derived substances to be bought and sold legally. It’s also worth pointing out that the DEA recently reclassified some CBD (with a THC content <.0%) from a Schedule I, illegal substance, to the less-restrictive Schedule 5 drugs, as long as an item has been approved by the U.S. Food and Drug Administration. Lastly, the Farm Bill lifted restrictions on sales and transportation, as well as possession of CBD derived from hemp as long as the hemp:
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This is good news for the best CBD oil companies because the Farm Bill allows for the legal cultivation of industrial hemp, under certain circumstances, which can be a source of CBD. But CBD can also come from non-industrial hemp, namely the marijuana plant that most are more familiar with. Therefore, whether or not CBD oil for pain is legal can be a question of which “version” of the cannabis plant it was sourced from. If it was sourced from industrial hemp, (which contains less than 0.3% THC by volume), and it was cultivated under the Farm Bill, then it is legal.
Formulation strength is where you'll notice the biggest misalignment between price point and customer interest. You'll find companies offering 2000 mg or 3000 mg formulas. Not many people are buying these. Instead, they choose formulations that are less potent, less expensive, yet still effective. For most retailers, it makes sense to focus in on these products. 
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