CBD products have zero THC content, so you should not be worried about getting high after using them. One group of people that stands to benefits a lot from using them is women. Their bodies are quite different from men, and the chances of putting in extra weight are high. Beauty is another thing that defines most women. Most of them will make good use of different products to enhance their beauty. Different CBD products can be useful to them when it comes to skin care and weight loss.
Formulation strength is where you'll notice the biggest misalignment between price point and customer interest. You'll find companies offering 2000 mg or 3000 mg formulas. Not many people are buying these. Instead, they choose formulations that are less potent, less expensive, yet still effective. For most retailers, it makes sense to focus in on these products.