Full-spectrum: If you're going to represent a CBD brand, it should be a brand that is full-spectrum. Unlike CBD isolates, full-spectrum CBD products contain a wide variety of beneficial cannabinoids, vitamins, minerals, fatty acids, protein, chlorophyll, terpenes, flavonoids, and fiber that, when combined, produce enhanced results (also known as the entourage effect). A 2015 study entitled “Overcoming the Bell-Shaped Dose-Response of Cannabidiol by Using Cannabis Extract Enriched in Cannabidiol" found that full-spectrum CBD was more effective than isolates in treating inflammatory conditions. Choosing a full-spectrum product gives your customers better results. It's that simple.
Product packaging is a great litmus test. How are their products presented? Are items sold loosely, or presented in boxes? Are the materials high quality? Is the packaging easy to display? Is the overall effect in line with other products in your store? Will it appeal to the customers you service or want to attract? Align yourself with a quality brand for the best results.
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Since it started becoming popular roughly two years or so ago, the general consensus has always been that since CBD oil from top brands does not contain the psychoactive properties of THC, it is therefore legal. Unfortunately, its legality is much more nuanced because of conflicting federal laws and new court cases. What is clear is that in one of the most recent court decisions on the topic, Hemp Industries Assoc. v. DEA, which came out on April 30, 2018, the US Court of Appeals for the Ninth Circuit found that Section 7606 of the 2014 US Farm Bill (the “Farm Bill”) preempts the Controlled Substances Act (CSA), the federal law which designates marijuana as a Schedule I substance (along with heroin and cocaine) making it illegal to possess or use. This means that when there is conflict between the CSA and the Farm Bill, the Farm Bill wins out.
CW Hemp’s Charlotte’s Web strain of hemp came to national attention in 2013 after it was featured on a CNN segment telling the story of Charlotte Figi. Figi has Dravet syndrome, a form of epilepsy; CNN has reported, however, that after the girl began to take CW Hemp’s CBD oil, her seizures radically reduced in number. A touching update to Figi’s tale can be found on CW Hemp’s website, where those looking to see how the company’s CBD oil products might benefit them are able to purchase capsules, cream and balm. Frequent customers, meanwhile, can take advantage of the brand’s hemp oil bulk package, which offers five regular-sized bottles of CW Hemp’s bespoke blends for the price of four – making it a more cost-effective way for some to get their daily dose of CBD.